Week 1: Rhetorical Analysis Exercise

Week 1: Rhetorical Analysis Exercise

As a team, you will complete this exercise after watching the online lecture for this week. For this exercise, you will analyze the rhetorical situation behind a TV commercial. Remember, rhetoric is the art of influencing the thought and conduct of an audience. Advertisements are designed to influence the thought and conduct of an audience. Pick two of these 10 commercials. For two of these ten commercials, answer the following questions:

https://youtu.be/Q2c2mPpvcpw

Advertisements are designed to influence the thought and conduct of an audience. For each of these two commercials, answer the following questions:

1. What is topic of commercial? How does the author make this topic specific?

2. Who is the targeted audience for this commercial?

3. What is the purpose of this commercial? (To inform, persuade, entertain, evaluate, or criticize?) Submit this exercise with questions and answers on your Wiki page.